Why You Should Carry Other People's Business Cards With You

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If you are in business, you understand all the reasons why it is wise to carry your business cards with you everywhere. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. With a stack of business cards at the ready, you are always prepared to pass one along to someone who might prove to be a future client or customer. But while just about every businessman and businesswoman understands the how and the why of carrying around their own business cards, few of them ever consider the wisdom of carrying around someone else's business cards as well. This can be a very beneficial practice, and here are just a few of the reasons why.

When you are dealing in business, conversations with strangers are golden. Any opportunity you have to talk to someone you do not know might just be the opportunity you have been waiting for. But a stranger is likely to be turned off right away if they think you are striking up conversation with them just to sell them something. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But you have a pocket full of safe conversation starters at the ready when you have others' business cards. Say you overhear someone in a restaurant talking about how they need a plumber. If you have your favorite plumber's card ready in your stack of others' business cards, you can enter into their conversation. "Excuse me, but I heard you say you need a plumber; here, take this business card - it's for the guy we use on our house; we have always been really happy with his work!" In this way, you have opened conversation without trying to sell them something of your own. At some point, the conversation will cycle back around to you, as they ask you what you do for a living.

Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. You are sure to unload one of your own business cards once the conversation comes back around to you. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

Even though the practice of carrying others' business cards might seem insignificant, it might just be the "small step" that brings you your next big thing.